About Educational Technologies Limited

Company Overview

Educational Technologies Limited (ETL) is one of the most established publishers and marketers of children’s home education products in Asia. Focused on early learning products, we develop products to enable children to learn and have fun.

As a member of Times Publishing Limited, under Marshall Cavendish, our publishing heritage dates back to 1923. We published our first children’s book in 1986 with A Child’s First Library of Learning. Since then, we have sold over 26 million copies in 24 languages and 50 countries around the world.

ETL’s core business brand name – ETL Learning™

ETL Learning™ offers a Total Development Program for children, enabling them to have a winning edge in school and in life. The Total Development Program incorporates knowledge, skills and values into its syllabus, taught in the most creative and fun manner, delivered through:

A Child’s First Library of Learning (CFL)
English-Time™ (ET)
Early Learning Program (ELP)
Learning Math with Albert (LMA)
A Child’s First Library of Values (CFV)

Developed in Hong Kong and marketed in over 20 countries in 9 different languages, our products are available through authorized distributors and a network of independent Educational Consultants.

About the Total Development Program

Do you know that learning starts at infancy, long before formal education begins? The early years are considered a prime time for growth as the window for shaping the child’s brain architecture is opened. Research shows that 50% of a child’s ability to learn is developed during the first four years of his life. Children learn complex language and thinking skills more quickly during this stage than at any other time.

The second stage of learning takes place when children are four to eight years old, and 30% of their ability to learn is developed during this time. That is why it is critical for parents to optimize their children’s early years for them to reach their full potential in life.

The Total Development Program is specially designed by ETL Learning to help parents prepare their children for success in school and life.

Our Total Development Program helps you:

– Make the most of the early years of your child.
– Develop the habit of reading and love of learning in your child.
– Utilize the amount of time that your child spends at home more productively.-
– Prepare your child for increasing competition.
– And above all, raise a well-rounded, happy and successful individual.

The program focuses on three areas of development:

Knowledge

Stimulating their natural curiosity; encouraging questions and providing answers at their level.

Skills

Developing abilities to see, hear, speak and think into essential skills like reading, writing, math, computers, language, observation, imagination, listening, perception, logic, reasoning and decision-making.

Values

Teaching basic values such as honesty, obedience, sharing, as well as subtle attitudes like being open-minded, responsible and accepting others, all at the level of understanding.

We provide solutions for your child’s success

in school and life!