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The Winning Edge
A comprehensive Total Development Program gives children a crucial winning edge in both school and life. By carefully incorporating knowledge, skills, and values into a unified syllabus, we ensure children learn in a highly creative and engaging manner.
A Foundation for the Future
Maximising your child’s early years is the key to raising a well-rounded, happy, and successful individual. Our holistic approach develops lifelong reading habits and turns everyday moments into valuable learning opportunities for future challenges.
Nurturing Your Child's Total Development
True holistic education goes beyond traditional learning; it requires a perfectly balanced foundation.
Like a sturdy triangle, Knowledge, Skills, and Values are deeply interconnected. Knowledge fuels your child's curiosity, Skills provide the practical tools to apply that learning, and Values build the moral character to navigate the world safely and confidently.
Together, our 5 core series create a complete ecosystem for your child's success.
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Our International Team of Experts
We bring together global authorities in early childhood education and linguistics, ensuring our content is backed by decades of proven academic research.
Estelle Friedman
With over 40 years of experience, she has led groundbreaking multimedia research and educational television production for children's English learning.
Elite Olshtain
A linguistics professor and former dean bringing over 40 years of high-level expertise in developing ESL (English as a Second Language) educational materials.
Karmei Schreyer
An accomplished ESL educator and writer who has developed professional English textbooks for top publishers like Oxford and Cambridge.
Masayuki Oda
A university professor and international TESOL leader with over 20 years of extensive experience in Asian English education.
Lan Lei
An Associate Professor and former department chair specializing in children's English teaching and primary school educator training.
The Trusted Choice of Millions of Families Worldwide
As a leading publisher of children's educational materials in Asia, ETL Learning is a proud subsidiary of the Times Publishing Group—a company with a rich heritage. We are dedicated to laying a strong foundation for children's bilingual and character development worldwide.
1923
Established
50+
Countries Reached
26M+
Copies Sold
Inspire Active Learning Through Quality Bonding
During the golden years of early childhood (ages 0-8), finding effective home learning methods can be challenging for busy parents. We firmly believe that a child's greatest asset during this stage isn't just relying on tutors or schools, but the active, loving involvement of their parents.
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